Sporty Lady is a family-owned and managed swimwear and sportswear retail business in Destin, Florida.  We     have two stores:  SPORTY LADY at 4427 Commons Dr. East (next to Publix) and THE SWIM CLOSET at 979 E. Hwy. 98 (one block east of Target).  We have been the Emerald Coast’s premier swimwear retailer since 1978 and have developed this website in answer to requests from our many customers who vacation in the Florida Panhandle and shop our stores.

With over 10,000 swimsuits in inventory, our store selection is unparalleled, representing over 50 of the most famous brands.  Our trained fit consultants provide individual solutions for our customers, minimizing their figure problems and maximizing their figure assets.  Our mix and match separates offering includes Missy tops from AA-G and bottoms from 4-18, Junior XS-DD and Plus-size 16W-24W.  You’ll also find the largest selection in the area of one-piece swimsuits, including Full Figure, Long Torso and Mastectomy.  We truly “have your beach needs covered,” with coordinating cover-ups, hats, sandals and beach bags.

This website features some of this season’s most popular suits.  To fully experience the breadth and depth of our swimwear collection, please visit our stores in Destin. 

            For a more detailed description of our business, please view the “Faces and Places” segment located on this page.