Sporty Lady is a family-owned and managed swimwear and sportswear retail business in Destin, Florida.  Our 4,800 sq. ft. store, SPORTY LADY, is located at 4427 Commons Drive East in the Shoppes at Paradise Key (next to Publix grocery store).  We are conveniently located at the intersection of Highways 98 and 293, offering easy access on Hwy. 98 from both east and west as well as north on Hwy. 293 via the Mid-Bay Bridge across Choctawhatchee Bay.  We are across the street from Destin Commons.

            We have been the Emerald Coast’s premier swimwear retailer since 1978 and have developed this website in answer to requests from our many customers who vacation in the Florida Panhandle and shop at our store.

            With over 10,000 swimsuits in inventory, our selection is unparalleled, representing over 50 of the most famous brands.  Our trained fit consultants provide individual solutions for our customers, minimizing their figure problems and maximizing their figure assets.  Our mix and match separates offering includes Missy tops from AA-G and bottoms from 4-20.  We also carry Junior XS-DD and Plus-Size 16W-32W.  You’ll also find the largest selection in the area of one-piece swimsuits, including Full Figure, Long Torso and Post-Mastectomy.  We truly “have your beach needs covered,” with coordinating cover-ups, hats, sandals and beach bags.

            This website features some of this season’s most popular suits.  To fully experience the breadth and depth of our swimwear collection, please visit our store in Destin.

            We thank the readers of Emerald Coast magazine for voting SPORTY LADY “Best Beachwear Retailer” and “Best Locally Owned Retailer” for 2009.  This was our fifth consecutive year of receiving a “Best Of” award.

            For a more detailed description of our business,
please view the “Faces and Places” segment located on this page.